Hi, I’m Emily
I started my career in healthcare, earning a Master's in Health Science and Healthcare Leadership alongside a degree in Health Promotion. I’ve spent 10 years managing complex programs, overseeing large-scale grants, and even taught program planning and management at the university level. This foundation; rigor, data-driven decision making, and real accountability for outcomes, is what I bring to every marketing strategy and project I manage today.
In 2020, I began applying that same methodology to small business marketing. What started as helping a friend’s business grow a social media presence quickly expanded into a full consulting practice. Over the past 6 years I've partnered with nonprofits, small and large businesses, ranchers, public figures, and community organizations across industries delivering marketing strategies, websites, and project management that drive measurable results and real impact.
My approach isn't guesswork. It's evidence-based strategy built on proven methodology, refined project management, and a deep understanding of what actually moves the needle for businesses and organizations.
When I'm not working, you'll find me on my ranch in Idaho wrangling horses, goats, and whatever else the day throws at me. That same cowgirl spirit shows up in every project: resourceful, gritty, and never afraid to do what it takes to get the job done right.
My Process
It Starts With a Conversation
Every project begins by getting aligned. We'll talk through your goals, vision, budget, and timeline and just as importantly, how this work fits into the broader trajectory of your business. This initial consultation ensures our time together is intentional, strategically sound, and built around outcomes that actually matter to your growth.
Project Management Partnerships
Every effective project is built on a solid foundation and that means gathering data before execution.
Before anything is created, I conduct a thorough assessment: your needs, goals, available resources, budget, and timeline. I also research applicable industry best practices and relevant data to ensure your strategy is grounded in evidence, not assumption. From there, I develop a comprehensive program plan with a built-in evaluation framework so progress is measurable, decisions stay informed, and results can be clearly demonstrated.
Every engagement includes structured check-ins and feedback loops so you always know where things stand, issues are caught early, and nothing falls through the cracks. This is managed, accountable work, start to finish.
Website Builds & Graphic Design
It starts with a conversation. We'll align on your goals, vision, budget, and timeline and how this project fits into the bigger picture of where your business is headed. This ensures every decision we make together is intentional and strategically sound.
For design projects, I'll ask for any visuals, references, or examples that resonate with you. These don't need to be polished they're strategic signals that help me understand your direction and keep the creative work aligned with your brand from day one.
For website builds, we begin by establishing a brand guide. This is a non-negotiable step. A strong brand guide gives your site cohesion, strategic clarity, and a decision-making framework so every design choice is purposeful and consistent, not pieced together on the fly.
From there, we inventory and organize your existing assets: photos, copy, and any other content you have on hand. I confirm the site format, information architecture, and overall content structure so every element has a clear purpose before a single page is built. This is what separates a website that looks good from one that actually performs.
I build with regular check-ins integrated throughout so you're never left wondering where things stand. And every package includes intentional buffer hours (because the goal isn't to just hit a deadline, it's to deliver something that genuinely represents your business and supports its growth long after launch day!).
For a very select number of Idaho-based businesses, I offer full-service marketing partnerships designed to support long-term growth.
This is a highly collaborative, ongoing relationship where I handle the day-to-day and big-picture promotion of your business, so your marketing feels cohesive, strategic, and consistently well executed.
What I manage:
Graphic design that supports your brand across all touchpoints
Website design, updates, and ongoing maintenance
Social media strategy, content creation, and posting
Email communication and marketing that keeps your audience engaged and informed
Rather than piecing together different vendors or managing everything yourself, this partnership creates a single, steady point of contact for your brand. I get deeply familiar with your business, your voice, and your goals so your marketing doesn’t just look good, it works together.
These partnerships are intentionally limited and available only in and around Boise, Idaho. I work closely with each client, acting as an extension of your team, which means I only take on businesses that value collaboration, trust the process, and are ready to invest in consistent, thoughtful marketing.
